Tuesday, September 15, 2009

Business Letterheads - A Great Marketing Tool


A Business letterhead is one of the least expensive ways you can market your company. You will easily be able to give your letter reader a better reason to give you the time of day. Building a strong brand identity is important to all business owners, which is why so many use professionally printed letterheads.

By default, the letterhead will raise your level of professionalism. The reader will remember where the letter came from, and will be impressed. Professionalism has a lot to do with implementing standardized methods. If you have a standardized stationary that you use for your business, naturally you level of professionalism increases.

The letterhead will also help brand your company. You can choose from numerous standard design templates or you can choose to custom design. Either way, your logo and company information will be displayed in a congruent manner that will help you give your brand the image it needs.

Companies can spend hundreds of thousands marketing to clients. Ads in magazines, storefront signs, and numerous other methods all cost money and have one intention: to get your brand image and message out there. If your company values that, then using a letterhead will be a way you can easily and cost effectively market to your clients. Any piece of mail they receive from you will display your company logo and information.

The confidence that you have in your company, and the confidence that your clients have in you, will naturally grow. Everyone will recognize your level of professionalism and respect you for it. Mainly, your brand will get the extra exposure it needs to retain and increase it's client base. This is why many companies print business letterheads and you should too.

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