Friday, October 30, 2009

How To Make The Most With Cheap Poster Printing

In today's economy creating a buzz about your business, your products, services, and even events can be quite an arduous task. Most of the time, however, it is the small business or non-profit enterprise that is in need of low cost advertising. Posters can be a major method to creating hype, or buzz, about your event, but can be costly. Using commercial digital printing for your advertised materials will make sure you get your bang for your buck.

Having a cheap poster printing job doesn't have to mean that your poster will not have an impact on the intended target. You will find that some other design considerations can be very expensive, but you can achieve adequate results by having a cheap poster printed for you.

Look Into The Size

Size equals impact when you are using posters. Posters are the sort of medium that will compete with landscape, other images, and people passing by in their own busy routines. A large, bold presentation will capture their attention.

Use Bold Colors

One way to enjoy cheap poster printing is to limit your use of colors. Most printing companies let you choose from a variety of 4 colors. However, to keep your poster low cost choose two bold colors that will grab attention. Nothing too flashy or brilliant, but something that will take someone's mind off of their current task and focus it on your poster.

Use Pictures

People like to look at a picture instead of trying to read a lot of bunched up words. Use at least two pictures in your poster, but keep them relevant, and they must convey your message.

Bold Headline

One way to grab attention, and still keep your costs down with a cheap poster printing, is to have a bold headline which states your main point.

Rules For Cheap Poster Printing

Many printing houses offer services that will help you achieve the best overall product for your needs and budget. Many online printing companies, however, have instant pricing available to help you get the best prices for your poster. Here are some things to look out for when looking for cheap poster printing.

Poster Quantity

Getting the posters you need for a cheap price has a lot to do with how many you need. Take some time, and great care, in finding this out. You don't want to have to order more than what your needs are.

Type Of Paper And Coating

Most posters are going to be hanging outside in the elements and weather conditions. Think about what conditions are most prevalent in your area, during the time the posters will be up, and either go with glossy coated, or something with little coating. Of course, a coarse paper will be best, but if you don't need durability then something less costly will do.

Thursday, October 22, 2009

You Are Wasting Time if You Print Business Cards Online Yourself


You may think that you can print business cards online in your office and save money for your company. There are a number of websites that offer templates for this exact purpose. However, using these templates to print business cards online yourself can actually be very expensive. When you add up the cost of the ink for your printer and the card stock that is required to print business cards online, the cost can be very high. In fact, some business card kits can cost over fifty dollars. In the end, your business cards could cost you hundreds of dollars. However, there is a better solution than choosing to print your own business cards online: You can order business cards from a professional online printer and enjoy professional cards at cheap prices.

Quality Business Cards

When you print business cards online yourself from a template, you can only expect printing quality as good as your office printer. If your printer leaves lines or specs when printing, that is what you will get when you print your cards. If you want glossy business cards that look professional, you will also have to consider whether or not your printer will print on a glossy paper surface. Most office printers will not. However, when you order business cards online from a professional online printer, you can expect professional looking cards that were printed using the latest techniques and top of the line printing presses. Don’t forgo your professional quality standards by choosing to print your own business cards online.

Professional Design Options

Unless you are professional graphic artist, you probably have no idea how to print business cards online and make the design look good. After all, it is not as simple as typing in your name and information, if you want business cards that look good to your customers. You need to consider the color scheme and graphics that will make a lasting impression when choosing business cards. However, when you choose to order business cards from a professional printing company, you can choose from hundreds of different templates that will give your business cards a great look. These templates are designed by graphic artists who understand the importance of making a statement for your company.

Make the Process Easy

When you need business cards for your company, you can spend hours printing your own business cards online. Your other option is to order from a professional printing company. You can use the time you would’ve spent on your business cards on something more important, like running your company. Instead of wasting your time and dealing with the frustrations that can occur when you print professional business cards online yourself, you can order business cards in a matter of minutes with a professional printing company. Simply choose your layout, type in your information, and submit your business cards for printing. Your business cards will be printed in a matter of a few business days and shipped right to your door. Nothing could be easier. Many people can even complete the process in less than five minutes.

Thursday, October 15, 2009

Postcard Printing: Choosing the Right Design for Effective Marketing


In today’s economy, you may think that cutting back on your advertising budget is one way to save money. Nothing could be further from the truth. You must get your name out to more potential customers more than your competition. It’s all about consumers recognizing the name of your company.

One of the best ways to advertise your company without spending a fortune is to use postcards. You can advertise an upcoming sale or event. Postcards are easily personalized and can have a huge impact on your marketing efforts.

Choosing the Right Postcard Style

There are actually more postcard styles than you might imagine. They vary in size, paper stock weight, color, and mailing options. A typical postcard is four inches by six inches. Fourteen point card stock is commonly used. There are a few color options, but one of the most economical is to use colored card stock and black ink. Full color postcards are usually more expensive than those that only use black ink. However, a full color, two sided postcard looks much more professional.

Creating the Design

Postcard printing companies can help you create just the right design for your marketing needs. Many online postcard printing companies offer free templates. You can choose to use one of these templates or to create your own design. Not sure what you want? Ask a member of the design team to help you decide. The online postcard printing company can also show you samples of their previous work to help you get some ideas. Most will also allow you to upload your own artwork, which can be a great way to personalize the postcard with your logo or brand.

Buy In Bulk

One of the best ways to lower the cost of postcard printing is to buy in bulk. If you design a postcard that can be used several times throughout the year and purchase the postcards in bulk, you will see a substantial savings. Most companies offer discounts when you purchase postcards in excess of 1,000. Contact different companies to find the best prices, but don’t sacrifice quality for savings.

Postcard Printing Mailing Options

Another advantage of using online postcard printing companies is that there are many different mailing options available. You can choose to have the printing company address and mail each postcard to your current customers. You can also choose a direct mail option for different media, such as newspaper inserts. You can even purchase local mailing list from some postcard printing companies. All of this will save you an unbelievable amount of time and money. You simply design the postcard, and the postcard printing company will do the rest.

In Closing

Cheap postcard printing companies can really help you jump-start your marketing program. You can reach more people than you would with other traditional advertising methods, and for a lot less money than you might think. Make sure your design is eye-catching and that the quality of the postcard reflects the professionalism of your company.

Wednesday, October 7, 2009

Boost Your Profits with Brochure Printing


If you are looking for a cost effective way to market your products and services, then brochure printing would be an ideal option for you. Brochures are printed in bulk and do not cost as much as catalogs. They provide just the right amount of information to get your potential customers and clients interested in your products. Here are just some ways brochure printing can give your business’ profits a much needed boost.

Highlight a Particular Product or Service

If you have just released a new product or service, brochure distribution would be an excellent means for you to get your existing customers or clients interested in it. The great thing about brochure printing is that the information that you provide is entirely up to you. It could include something as simple as an article outlining a particular product. You also have the option of including the rates or prices of these products or services.

Increased Exposure of Your Business

Another benefit of brochure printing is that you are able to increase awareness of your business in addition to its products and services. Brochures can be placed on the windshields of cars, displayed in various stores, and even inserted to accompany the morning paper. This is possible because brochure printing orders are usually done in bulk. They are also ideal material to be used for direct mail. Through these various ways, having a brochure about your company's products and services can help more people be aware of your business. As a result, they would become more interested in learning more about your products and services.

Providing Substantial Information

Brochures are very helpful if you are promoting a product or service to customers interested in learning about them. Remember that the attention span and level of interest of your potential client regarding your products and services is very limited. That is why having a brochure that provides information that is direct and straight to the point would be ideal. As a result, you are able to provide all the answers to their inquiries and increase the likelihood that they would buy whatever you are selling.

Great Way to Offer Discounts

Many business owners don't just use brochure printing as a means to provide information. In many cases, brochures are designed to offer coupons or discounts to potential customers and clients. Hardly anyone would want to pass up a good deal. Providing this in your brochures would increase the interest of potential customers to use your products and services.

Easy to Do

While there are a number of different brochure printers that offer extremely low rates, you can actually create your own brochures in your office. All you would need is a computer software program, that would help you design your brochures, and a trusty colored printer. These computer software programs provide a number of templates which you can use. So, even if you are on a budget, you are still able to utilize brochures as a marketing tool to increase awareness of your business and boost your sales.