In today’s economy, you may think that cutting back on your advertising budget is one way to save money. Nothing could be further from the truth. You must get your name out to more potential customers more than your competition. It’s all about consumers recognizing the name of your company.
One of the best ways to advertise your company without spending a fortune is to use postcards. You can advertise an upcoming sale or event. Postcards are easily personalized and can have a huge impact on your marketing efforts.
Choosing the Right Postcard Style
There are actually more postcard styles than you might imagine. They vary in size, paper stock weight, color, and mailing options. A typical postcard is four inches by six inches. Fourteen point card stock is commonly used. There are a few color options, but one of the most economical is to use colored card stock and black ink. Full color postcards are usually more expensive than those that only use black ink. However, a full color, two sided postcard looks much more professional.
Creating the Design
Postcard printing companies can help you create just the right design for your marketing needs. Many online postcard printing companies offer free templates. You can choose to use one of these templates or to create your own design. Not sure what you want? Ask a member of the design team to help you decide. The online postcard printing company can also show you samples of their previous work to help you get some ideas. Most will also allow you to upload your own artwork, which can be a great way to personalize the postcard with your logo or brand.
Buy In Bulk
One of the best ways to lower the cost of postcard printing is to buy in bulk. If you design a postcard that can be used several times throughout the year and purchase the postcards in bulk, you will see a substantial savings. Most companies offer discounts when you purchase postcards in excess of 1,000. Contact different companies to find the best prices, but don’t sacrifice quality for savings.
Postcard Printing Mailing Options
Another advantage of using online postcard printing companies is that there are many different mailing options available. You can choose to have the printing company address and mail each postcard to your current customers. You can also choose a direct mail option for different media, such as newspaper inserts. You can even purchase local mailing list from some postcard printing companies. All of this will save you an unbelievable amount of time and money. You simply design the postcard, and the postcard printing company will do the rest.
In Closing
Cheap postcard printing companies can really help you jump-start your marketing program. You can reach more people than you would with other traditional advertising methods, and for a lot less money than you might think. Make sure your design is eye-catching and that the quality of the postcard reflects the professionalism of your company.
No comments:
Post a Comment