Postcard Printing: Choosing the Right Design for Effective Marketing

In today’s economy, you may think that cutting back on your advertising budget is one way to save money. Nothing could be further from the truth. You must get your name out to more potential customers more than your competition. It’s all about consumers recognizing the name of your company.

One of the best ways to advertise your company without spending a fortune is to use postcards. You can advertise an upcoming sale or event. Postcards are easily personalized and can have a huge impact on your marketing efforts.

Choosing the Right Postcard Style

There are actually more postcard styles than you might imagine. They vary in size, paper stock weight, color, and mailing options. A typical postcard is four inches by six inches. Fourteen point card stock is commonly used. There are a few color options, but one of the most economical is to use colored card stock and black ink. Full color postcards are usually more expensive than those that only use black ink. However, a full color, two sided postcard looks much more professional.

Creating the Design

Postcard printing companies can help you create just the right design for your marketing needs. Many online postcard printing companies offer free templates. You can choose to use one of these templates or to create your own design. Not sure what you want? Ask a member of the design team to help you decide. The online postcard printing company can also show you samples of their previous work to help you get some ideas. Most will also allow you to upload your own artwork, which can be a great way to personalize the postcard with your logo or brand.

Buy In Bulk

One of the best ways to lower the cost of postcard printing is to buy in bulk. If you design a postcard that can be used several times throughout the year and purchase the postcards in bulk, you will see a substantial savings. Most companies offer discounts when you purchase postcards in excess of 1,000. Contact different companies to find the best prices, but don’t sacrifice quality for savings.

Postcard Printing Mailing Options

Another advantage of using online postcard printing companies is that there are many different mailing options available. You can choose to have the printing company address and mail each postcard to your current customers. You can also choose a direct mail option for different media, such as newspaper inserts. You can even purchase local mailing list from some postcard printing companies. All of this will save you an unbelievable amount of time and money. You simply design the postcard, and the postcard printing company will do the rest.

In Closing

Cheap postcard printing companies can really help you jump-start your marketing program. You can reach more people than you would with other traditional advertising methods, and for a lot less money than you might think. Make sure your design is eye-catching and that the quality of the postcard reflects the professionalism of your company.

The Many Uses of Postcards

In the age of modern technology, it's amazing that postcards are still an effective way to get the point across. Emails and E-invites are extremely easy to send out, yet the likelihood of them ending up in the trash box is extremely high. Sending a custom postcard is a more personalized method to use, and the recipient will appreciate your personal touch and extra effort.

A business can successfully use postcards to promote themselves. postcards, with their brief copy and attractive imagery, are far more effective than sales letters. Although you may pay slightly more for the postcards, your recipient will have a higher chance of acknowledging you. These days, color postcards are so affordable that you will see the return on investment is well worth it.

If you are in need of a party invitation, don't bother with run of the mill stationary that can cost lots of money, and get put in the bottom the drawer. A personalized postcard will allow you to set the tone for the party, and give the guests something to look forward to.

In fact, even announcing any upcoming event is easier with a postcard. You will have your custom design and image on the postcard accompanied by the details of the event. There is no other simple, effective, or affordable way to get your point across.

Thank yous are great as postcards. The person realizes that you put an effort to personalize the thank you, and it makes them look fondly on the memories. You can use the vibrant imagery to remind them how much fun the event or party was, so they'll come to your next one.

Postcards can be used in a number of ways, but the effect is the same. By using something that you personally helped create, you will automatically help endear the recipient to it. The likelihood of seeing a letter on a fridge is slim to none, but using a postcard with beautiful imagery will increase your chances of being read and put on display. Utilizing commercial offset printing has helped printing postcards be more affordable than ever, so there's nothing to stop you.